John came to me with an idea to redesign his portfolio. Once I started tossing ideas around, we quickly came up with a simple concept that supported the unique look of his photography. We came up with a time saver tool called Lightbox, a “shopping” experience for a potential client, to pick and choose photos they wanted to recreate for their own shoots.
to capture a story of a lifetime.
one of a kind web portfolio for an award-winning photographer.
goals & isnights
Majority of a portfolio websites focus too much on eccentric and exotic presentation of the photographer's work. I believe that design needs to be functional first. We came up with the list of goals and limitations:
don't overcomplicate the presentation
Clients come to John's website in search for something specific.
use his minimalistic style
Instead of redesigning John's identity, we embraced it.
simplify the process
Clients very often send him a bunch of links of his previous photos. That get's very tedious to control very quickly.
If you are looking for a specific style or a project, you can now search by category, or see things from birds point of view via quick view.