Toyota Trucks Bonus Bucks is a program for Toyota truck owners to redeem payouts, only by owning a truck and sharing the love for professional or recreational fishing. This website aims to give anglers the ability to browse, register for events, inform, and excite them about the activity.
Responsive Website (Chrome / Firefox / Safari / Internet Explorer)
Saatchi & Saatchi, Brothers & Company, Dynamic Sponsorships
2015
12 Weeks
The original site was the first website the studio has ever developed; it needed many uplifts to today’s standards and become mobile responsive.
There are several programs, like the College program, that allows students to register for payouts.
We need to excite users and incentivize them to register for the events.
Visitors need to see upcoming events.
Streamline the registration process
Enable fans to learn more about #TeamToyota
Hype fans using promotional videos from prevoius gathering events
I’ve built mockups and wireframes of the homepage. One of the design requirements was to add a News Event ticker/slider, a thin line of text that would continuously move across the screen. We discovered that News Ticker wasn’t the best approach as directors initially thought, so I proposed to use a table with five upcoming events instead.
After trial and error, I came up with a unique look for the website that played off the brand and used photography to the fullest.
The website was launched in April of 2017 and is still being used by thousands of anglers to redeem rewards today. Our KPI's went up by about 40%, and opened the website to mobile users around the United States.