The endquote of audio transcription

Web application made with user-centric design and a reactive user interface.

01.

Project Mission

The mission of EndQuote is to help small business by providing the most accurate computer transcription service for a better price and twice as fast as any competition.

EndQuote removes the pain of creating SEO content with an innovative, seamless user interface and fast audio transcription technology.

02.

Goals & research

Many content creators struggle with inbound marketing. YouTubers, Facebook ad managers, podcasters, you name it. You constantly need to create unique and useful content in large quantities.

For digital media & technology

How can we ease the way to transcribe audio into SEO content?

For podcasters

How can we ease a way of managing multiple different clients and billing methods?

For journalists

How can we make the way to transcribe multiple audio files as fast as possible?

03.

2-step development

Instead of solving hypothetical UX problems and developing an end product, I wanted to help the clients get the investors funding first through pitch decks and MVP designs and prototypes. Once funding has been secured, we would start working on the first public version.

We created a low fidelity Minimum Viable Product. This allowed us to kill two birds at the same time: we learned a lot about our end users, and StoneMoss Group secured their funding.

04.

Testing

After delivering the first prototype to the client and letting their customers to transcribe files, we logged the system usage of our back-end and front end.

Gained insights

We created a low fidelity Minimum Viable Product. This allowed us to kill two birds at the same time: we learned a lot about our end users, and StoneMoss Group secured their funding.

Through this process, we learned a lot about our end users, their problems and needs, and how we could solve them.

After using the tool, clients suggested a feature that would allow them choose a credit card associated with the account or let them create a billing methods easily upon file upload.
That was a big breakthrough.

05.

Bringing the pieces together

With new insights from our prototypes about our users, we created a plan of action on how to deliver a final product. Using design tools to develop the User Interface while discussing them in real-time with our dev team.

06.

Launch

The app successfully launched on October 14th and started growing it's user base through advertisement and through the word of mouth.
Since the launch, EndQuote has a steady conversion rate of 20% of weekly visitors.